Promote your programs in a wide variety of locations and manners.
While word of mouth proves to be the best advertising, you should employ at least a few of the following techniques:
library news on the back to distribute in-house and, if possible, by mail to specific groups and individuals.
Evaluate your programs regularly using one or more of the following methods:
Keep solid records or statistics of your programming. Include numbers and narrative when possible. Statistics are very important both in identifying and defining need and gaining funding support for continuing or expanding services or collection.
Monthly, quarterly and annual reports are a good system for tracking programming.
By keeping regular records you are able to track trends, peak and valley service times, note special anomalies, etc. Schedule and record results of each program on a monthly calendar that is purchased specifically for this purpose as mentioned earlier, then at the end of each month, tally up by type of program. A sample monthly report would look something like this:
October 2002 Children’s Services Report, (Readland) Public Library
|Program type||Number of programs||Total attendance|
|Music and movement||4||96|
|Day care (group) visit||2||46|
Using the monthly totals, create a quarterly report from the end of month tally’s including a small amount of extra information to explain or enhance the numbers. Finally, sum up the year in an annual report where the data is not simply presented in numbers but is qualified through narrative. With the annual report, planning and goal setting for the following year can also be attached.
Do not forget anecdotal data such as positive comments from participants, news coverage, notes and drawings from children, etc. This information should be kept as well and may be included in a quarterly or annual report. Similarly, listen carefully to and take seriously, constructive criticism or suggestions from parents or others in the community about offerings.
Click the arrow below to continue to the next page